The Wol
Hotel
Branding & Design, Cancelled
Proudly designed at Ultraconfidentiel Design
Pioneers of affordable luxury,
masters of the social experience:
locally inspired, globally speaking
Location
Year
India
2019
Client
LVYUE Travel Hotel
The brand was developed in response to a clear opportunity in the economy sector which is highly fragmented: The Wol breaks the compromise between style and value, in which affordability is not a sacrifice in style, nor a loss of comfort. A new way of travelling in which smaller is concentration, not reduction, and the price does not define the offer.
Inspired by the European lifestyle and culture, The Wol reflects sophistication, attitude and style, delivered with wit and humor. Attracting the select and curated for a rich enchanting experience, The Wol is the epitome of lifestyle.
The Wol challenge the status quo to shows the world what “Way of living” really means. Taking forth the brand legacy and personality, The Wol reverberates its lively spirit through a dazzling high energy experience.
joy
Fiercely Indipendent,
fun and energetic
comfort
clean
Millenial travellers believe in distinctive style and memorable value
They are keenly aware of their choices, gravitating towards experiences that are not only rich in vibrancy and attitude, but also great value. Despite their independent flair, these travelers like to connect to fellow free spirited travelers on their own terms.
They are independent tribesmen. They draw energy from vibrant places. They see hotel less as space to rest, and ore as an opportunity to engage. They choose a brand that personally resonate with fun and youthful in spirit, fashion forward in design, and ahead of the curve of technology, that allows them to move through the world without borders.
Melting pot of sophistication and
oddities
Bold and sharp shape for a logo, interpreting the mindset of the customers
After the market analysis of the hotel'd development in India, the idea is to create a brand that you can recognize with a minimal effort: no need of elaborate graphics, the meaning is in the name itself.
joy
comfort
clean
Commitment and passion to creating
an authentic and locally inspired experience.
Quircky wall graphic accentuate the sharp charisma of the brand
Confident interiors delivered with an aura of luxury, smart accessories, without forgetting the comfort priority
Creating an aura of luxury and confidence with ornate hues and interiors, The Wol does not shy away from stark colour blocks, avant-garde installations, accents of leather and strong wall textures.
The seamless blend of vintage and contemporary architecture is aesthetically heightened by both sharp contrast and diffused lighting.
graphic tiles
greenery
concrete
pattern rug
camel eco leather
oak
Customise your room with the
plug & play furniture
Using modul size for each element we manage mass production with an effective cost
For this project, along with the product design team, we developed a new system of furniture location, allowing the customers to create his own space,and allows the client to reproduce easily the room concept everywhere.
