Miterra

Organic Spa

Branding & Design, Ongoing

Inspired by ancient civilization,

Miterra’s aims for a deep understanding

of organic wellness

Location

Year

Milan, Italy

2020

Client

Confidential

Miterra was born from the idea of an Indian woman who, inspired by influence of Ayurvedic in her home country, decides to open a wellness center inspired by ancient civilizations that used completely natural and innovative beauty methods.

The clientele is purely female: the idea is to be able to have a safe space to relax, detox and healing. The services are among the most varied: from the "Salt Therapy" package that includes scrubs and a sauna with salt walls (obviously Himalayan salt) to the "Chocolate Therapy" which includes scrubs, massage, all-chocolate facial moisturizing treatment, up to a fun manicure and chocolate pedicures and classic gold facial treatments and olive oil hair treatments, and North Indian mud treatments.

A safe place to celebrate and rejuvenate

warmth

relaxation

tranquility

Gift from Mother Nature

Our generation is increasingly looking for organic products at a reasonable cost

Although it uses natural products, Miterra is a sophisticated brand, with attitude and style, it does not want to flaunt its opulence, but wants to renew the pleasure of mother nature's gifts.

Maya, Romans, Greeks and Mughals: these are some civilizations which Miterra's treatments are inspired by. And it is the Maya that inspire the brand logo: I used the symbol of the earth, according to the ancient horoscope, called Caban (name Yucatan) which represents evolution and navigation: the best symbol to represent the benefits of the treatments that offers Miterra, and the best celebration of the cultural heritage of the brand's creator.

Choice of color inspired by the earth

Sophisticated, minimal and curvy

The branding uses colors ranging from terracotta to cognac, burgundy up to face powder: the intent is to create a direct link in the mind of the runner with the nature of the products.

Mix of Mediterranean flavors and Mexican aesthetics

The concept space is minimal, airy and refined, in order to inspire a peaceful space

The interior design is characterized by the shades applied in branding, but only as accents in the furniture or in the plastering of the clay walls, to create a path that reduces stress and increases the sense of comfort, emotional well-being by improving cognitive functions. Wide use of white to neutralize the pink tone on tone, from modern seats to decorative accessories in marble, oak flooring and a strong accent on the reception counter in Ceppo di Gre stone.

The space is minimal and uses the recesses in the wall as a base for the display of the products on sale. Large arches divide the spaces without doors and plants such as Mostera and Palm are placed in specific corners of the space.