Hello!
I'm Daniela.
I am an Italian-Russian industry professional,
with over 7 years of experience in the design industry.
I’ve built my career working at Atelier Forte for the Milan Design Week 2016, and oversea in India as interior designer in a variety of workplaces and hospitality project, managing the overall design + built process, from design concept to technical development and execution. During my permanence in India I also worked as a design consultant in the branding aspect.
Over I moved back to Europe where I continued to work as Interior Designer for global organization.
Every design has a story told through a shared experience, they become an attitude rather than designs.
They are samples in a series of contextual examinations rather than isolated masterpieces. They are associative rather than symbolic.
Method
Creative people thrive on creative freedom. My method practices a simultaneous exploration from traditional to digital process, and my philosophy involves art in every form: I want to give people an experience in the space I design.
Technicalities, experience and emotion, every project is a unique expression of the ethos of its users, climate and context, reason why is important communication across subject and disciplines, that moves from a comfort zone of narrow-minded thinking and encourages holistic approaches.
Process
I believe in flexibility and organization. I am strict to deadlines and hard to put in difficulty because I enjoy problem solving the most: I see it as an endeavor.
Organization of the design office is the key of the operation and has to adjust to a continuous non-hierarchical open flow, allowing, regardless of the role of profession to sit together and learn from each other. I believe in collaboration and interaction in big teams, doesn’t matter if it’s a solo project or an open office system, what matter in an organization is having a mentor able to guide the full process.
Services
Architecture
Space Planning
Concept
Technical Drawings
3D Visualisation
Landscape
FF&E Specification
BOQ
Interior
Space Planning
Concept
3D Visualisation
Interior Design
Technical Drawings
FF&E Specification
Procurement
Branding
Naming & Identity
Trend Analysis
Marketing Plans
Brand Guidelines
Logo Design
Packaging